In the new trend, trailers for films like the upcoming Akshay Kumar-Katrina Kaif starrer Singh is King are being promoted on the Internet on sites like Orkut, Facebook and MySpace.
These social networking sites provide subscribers with opportunities to create communities which are used to discuss films through forums as well as upload latest videos.
The first production house to take advantage of this medium was Subhash Ghai's Mukta Arts, who promoted their Black & White staring Anil Kapoor via an online community with the tag line 'Kill Terror in Search of Harmony.' The initiative, however, did not do too well for them. The fate of Ghai's movie did not hamper Yash Raj films from promoting their production house latest flick Tashan through Orkut and Facebook.
"This is really a very encouraging medium i.e, Internet and it is advantageous to promote new movies on networking sites as large chunk of members on these sites are youth, who relates themselves with the character," says an official spokesperson from Yash Raj Films.
On Orkut and Facebook, the community has forums and polling booths to discuss Jimmy's (Saif) new moustachioed avatar or Pooja's (Kareena) size zero figure. It has more than a thousand members and the owners have placed themselves with the name of Bachchan Pandey, Jimmy and Bhaiyajee, the names of the characters in the movie.
