"It is hurtful and unwanted and I wish to bring with all sincerity a final end to this much imagined ugliness," Bachchan wrote on his blog.

"Despite numerous clarifications and denials from both Shah Rukh and myself through the electronic and the print medium there seems to be no letting up," Bachchan lamented.

Clarifying his earlier comments about television shows including the one hosted by Shah Rukh, Bachchan said he had never attempted to show SRK in poor light.

"I merely transferred talks I had with TV heads purely to seek opinion and not glory. What appeared was incorrect and loads of rubbish," he said.