Business conglomerate ITC has roped in model-turned actress Deepika Padukone as ambassador for its Fiama Di Wills soap brand.
"The Fiama Di Wills Brand personality is that of today's modern, confident, intelligent and aware woman. Deepika is the perfect embodiment of this personality," ITC Personal Care Business General Manager Sandeep Kaul said in a statement.
The company has launched Fiama Di Wills range of personal care products after 4 years of extensive product development by ITC scientists at the ITC Research and Development Centre with assistance of product formulation experts in the United States of America, the statement said.
