Switzerland-based Triumph International which previously has brought out wacky brassiere collections such as 'the Eco-Globe','My chopsticks bra,' 'The Warm Biz' 'Recycle PET' and the 'No Shopping bag bra,'is now organising the contest for students from more than 40 countries including India to produce ‘inspiring designs’ for lingerie.

The winning designer, judged by experts in the field of design, fashion and the media, at the final held in July next year at Beijing, would bag a cash prize of Euro 15,000 and get a chance to sell the product in select stores worldwide.

"The winning design will be adapted and interpreted by our design team for commercial production. Also, the winner would also get a chance to get the design to be adapted and produced commercially to be sold as a limited edition along with his or her name," says Thorsten Allenstein, Country Head of Triumph.

‘My Hashi bra’ (my chopsticsk bra), features a pair of foldable recycled chopsticks that can be stashed in the sides of the bra and removed to eat a meal of rice and soup or while eating out.

"The product comes with removable, traditional cases on the shoulder straps and a detachable 'chopstick rest at the centre of the bra that is made of paper recycled from wooden chopsticks," says a company official. "The idea is to highlight the need to reduce waste and establish a recycling -based society," the official adds.