"With Indian films being released in Pakistan, the local industry, which is taking its last gasp, is feeling naturally threatened. We have to behave more responsibly and should not have an imperialistic attitude. Apart from benefiting us, the exchange of films should help Pakistani industry also. Our aim should be to win the hearts of ordinary Pakistanis," Bhatt, whose film Jannat was premiered in Pakistan last week, said.

Declining to divulge more details about the co-production, Bhatt said the film will have 60 per cent technicians and artistes from Pakistan.

Speaking about Jannat, Bhatt said the film was the first Indian movie to be premiered in Lahore.

"The response has been overwhelming," Bhatt said.

He also said that the film's release coincided with the ongoing IPL tournament and despite the fact that bigger films fell wayside the response to Jannat in India and Pakistan has been phenomenal and unparalleled.

Bhatt said Jannat, starring Emraan Hashmi, dwells on how cricket, which is in the blood stream of the nation, is misused by some people to make a living.

"The film has a match fixing angle involving bookies and the underworld," he said.

Replying to queries, Bhatt said the film was not a study of match fixing, but a tale of love in the backdrop of match fixing.

"The film does not take a stand for or against bookies and betting. It is just a story from the point of view of a bookie," he said.

Bhatt said Emraan plays the protagonist, who has a knack for betting, and gets into the bookie circle. Since betting is not legalised, the underworld takes over and the film shows the tragic end of the protagonist, who is on the wrong side of the law.