Creative quotient:
It can be very easy to mistake Michel Gondry’s Be Kind Rewind for a festival film or even a collage of film spoofs. But this unique look into the world of Swede films is part homage and part documentation of a film phenomenon that can be juvenile yet inspirational. The story of the film revolves around two men, Jerry (Jack Black) and Mike (Mos Def) who are desperate to save their local video store.
Accidentally Jerry’s brain gets magnetised and his mere presence in Mike’s video store erases all their film videos. Though their store isn’t the hottest selling place in the neighbourhood, they do have a regular customer in an old woman who hires movies from them regularly. To keep her interests alive the two decide to replace their damaged tapes.
Jerry and Mike shoot Swede versions of their lost classic titles like Ghostbusters, Robocop, The Lion King and others. Before they know it, their backyard versions catch the fancy of the entire neighbourhood and their films end up uniting a previously scattered set of neighbours.

Technical expertise
This may not be one of Hollywood’s best, and it is almost mundane in it’s visual appearance but this simple package houses a very charming subject. Swede films are spoof like adaptations of existing cinema franchises. It's like Jack Black dressed in some junkyard contraption that is supposed to be Robocop.
The film is funny almost in a childish manner. The swede films are great and Black and Def do a great job of highlighting the cheesiest moments from cinema history.
The screenplay and script is not the most intelligent piece of human writing but it does justice to its subject. The lack of visual treatment in the film combined with the clunky camera angles and rookie setups help build on the subject’s mood.
Gondry does a great job with the direction of the film and kudos to Jack Black for adding one more ‘hatke’ film to his already critically acclaimed filmography.