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ICICI and Zee announce partnership in cyberspace
ICICI
and Zee Telefilms have announced a tie-up for a co-branded financial services
channels on Zeenext.com - the Internet portal owned by Zee TV.
Under the agreement, ICICI would act as the sole banking and financial
services provider to customers on Zeenext.com. It would also provide the
payment gateway to the portal, thus enabling secure e-commerce transactions
for customers. The convergence of ICICI’s financial expertise and
technology and the increasing reach of Zeenext.com will help reach ICICI’s
financial products and services to many more households in the country.
Zeenext.com is a horizontal portal covering news, current affairs, entertainment,
finance etc. The ICICI-ZEE finance channel is expected to benefit from
the 20 million hits per month claimed by Zeenext.com.
Apart from the normal telephonic connectivity, Zeenext.com will soon be
offered to customers through broadband. The Zee Group has commenced the
process of setting up a state-of-the-art hybrid fibre coaxial (HFC) network
in 26 cities in the first phase at an investment of over Rs. 2,300 crore
and is expected to be extended to 74 other cities/towns after completion
of the first phase. This will enable broadband connectively for media,
voice, data and value added services such as video-on-demand to millions
of customers. The broadband cable connectivity is expected to make financial
transactions much faster and make the Internet available to a far larger
number of people.
The Zeenext-ICICI vortal proposes to cover all aspects from information
to online transactions. This vortal will carry content on all investment
products, including content on third party products, consulting services
by means of planning and calculation tools and most importantly also allow
on-line fulfilment and transactions.