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Now, ATN has two channels

ATN has announced that it has two channels. ATN International Ltd. has tied up with Shin Satellite Public Co. Ltd. of Thailand, part of US 11 billion dollars Shinavatra group having worldwide interest in satellites, internet connectivity, tele-communication and basic telephoning services for transmitting “ATN World”. The channel will be transmitted through their extended C-band Global Satellite that covers over two thirds of the world’s population in 126 countries and has foot prints over Asia, Australia, Europe excluding UK and South Africa.

This is the second channel of ATN International, the first being “ATN Bangla” launched about 2 years ago. According to Santosh Kumar Jain, Managing Director of ATN International Ltd., “ATN Bangla” primarily caters to the needs of Bangladesh viewers and has prestigious ad-clients such as Lever Bros., Procter and Gamble, Pepsi et al. The channel felt that they could tap more viewership specially with Indian and Bangladeshi born Bengali speaking masses settled worldwide. Since the new channel is on a global beam, it may be downlinked in European country and further uplinked for covering USA, Canada where there is a great demand for Bangla programmes. The channel will feature nine daily serials produced by renowned directors like Partha Ghosh, Anjan Choudhuri, Subhash Chatterjee etc and also with Ajay-Kajol Devgan.

Apart from the above, the channel will present weekly serials based on family drama, comedy, suspense thriller and many more programmes for children. Informative programmes such as news and current affairs, news magazines, shows on films, music, art and culture. Bangla movies and some hit films from Hollywood will also be shown on the channel.

Anit Mukerjea