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Discovery Communications
India ended its deal of supplying two hours of Tamil programming
to Vijay TV. Now it plans to have a 24 hour regional language feed,
like the one it has in Hindi.
“We have snapped our ties with Vijay TV and have decided on
a 24 hour language feed within the next few months. However, we
have not yet taken a decision on which language to launch the feed.
It could be either Tamil or Telugu to begin with,” Deepak Shourie,
Managing Director, Discovery Communications, India said.
This decision
is based on the consumer research study conducted by the channel.
The study addressed the concern of the consumers about what to watch
and when. The new content hired by the Discovery channel from April
2002 has something for every member of the family.
While talking to journalists in New Delhi, Deepak Shourie said,
“There was some concern that Discovery channel is only related
to wildlife and nature. Since the channel leveraging the Discovery
group’s vast interest is everything that interests the human
mind, a programming strategy has been drawn up to cater to views
of all ages.” The new programmes are on adventure, crime, history,
action, romance, wedding and sports. He also informed that the new
programmes had been sourced from Discovery’s networks worldwide
to ensure that new content has something for each member of the
family.
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