|
TARA Marathi
was re-launched with an all new line of programming, new look and
fresh initiatives to further distribution on March 17 , 2002 with
Eternal Dreams. Not only is the channel sporting a new look, it
has introduced fresh programming content for its comeback. There
are also renewed efforts in the distribution of the channel, to
boost the reach to remote parts of Maharashtra. The re-launch is
proposed under the aegis of a new management team from Eternal Dreams;
which will lend its expertise in associated fields of programming,
sales and marketing and distribution. The new programming will include
non-stop blockbuster film festival, autobiographical series, mythologicals,
events and plays together with new daily /weekly soaps. The new
look entails a new logo and a complete change in channel packaging
and graphics. Taranjit Singh, visual effects director of Hindi films
like Kuch Kuch Hota Hai and Mohabattein, has undertaken the designing
and execution. TARA Marathi hopes to reach increased audience penetration
and reach in the state with the help of an association with the
founder of a leading cable network.
The
Baaps of Bollywood on ETC
See Ashok Kumar,
Dilip Kumar, Raj Kapoor and Dev Anand, the icons of Indian cinema
coming together to dazzle the cine-goers. In a special programme
titled The Baaps of Bollywood (TBOB), starting April 3, at 8.30
pm, these four stalwarts will enthrall the audience in the month
of April on ETC . Beginning with Dada Moni Ashok Kumar, the channel
will present Dilip Kumar on April 10, Raj Kapoor on April 17 and
Dev Anand on April 24.
Each week,
TBOB will highlight one star and pay a tribute to their illustirous
career, highs and lows in professional as well as personal life.
More importantly it will present the story of their growth in film
indsutry and how each has made the industry richer in their own
unique way. Anchor Suresh Menon will take the viewers on this nostalgic
journey .Intercepted with songs and scenes of their films The Baaps
Of Bollywood is infotainment for the viewers. It will also present
the viewpoint of present day personalities on them.
|
