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KBC,
JCPK war hots up
Our Bureau
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We had to clear one slot for the kids special
since we only have a license to air four times a week. It
has nothing to do with when JCPK is on air. We are planning
on Sunday because children are more into weekend viewing Yash
Khanna, Head, Corporate Communications
The gameshow
parody on TV has taken yet another twist with Bade Miyan directly
being pitted against Chotte Miyan of Jeeto Chappar Phaad Ke.
With TRPs of KBC slipping to a pleataeu and giving way to
soaps, Star Plus has decided on yet another move to keep the
flagging viewer interest alive. KBC will now be cut down to
thrice on weekdays with the fourth episode being telecast
on Sunday.
Confirming this, Yash Khanna, head corporate communications
said that from May onwards KBC would be telecast thrice on
weekdays while the fourth episode was being scheduled for
weekend viewing. "We have not definitely decided that
as yet, but we are looking at Sunday as our most probable
slot," Khanna explained. It appears to be a clear move
on the part of Star Plus to eat into the viewership of JCPK
for which Sony had taken great precautions not to pit against
KBC.
But Khanna vehemently denies that the move had anything to
do with this vehemently, "We had to clear one slot for
the kids special since we only have a license to air four
times a week. It has nothing to do with when JCPK is on air.
We are planning on Sunday because children are more into weekend
viewing," he said.
He added that KBC might be doing a morning slot. While KBC
is preparing itself for the TRP battle, Sony Entertainment
Television has not exactly been keeping a silent watch. Promos
in print and and on telly telling viewers to stay glued to
Sony from Monday to Thursday 9pm to 10 pm--the same time that
KBC goes on air and get a chance to be on the hotseat is clearly
a move to get the viewers on their side. Agrees Nigam, "the
war is on and I want viewers to watch my channel."
Rekha Nigam, speaking on the Star Plus plan to air KBC in
the weekend said that while she was not the person to comment
on this, pointed out that the "evidence spoke for itself."
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