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Zee drops SDCK relaunch plan, goes for reality show
Our Corporate Bureau
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SDCK
is past and we are looking at the future and our future is
bright
Madhavi Mutatkar, president, Zee TV
Mumbai: Zee TV is ready with its answer to Star Plus's Kaun
Banega Crorepati and Sony's Chappad Phad Ke with PoW (Prisoner
of War), the first-everreality show on Indian television.
The move comes in the wake of thechannel's decision to drop
the idea of launching a revamped version ofSawaal Dus Crore
Ka, which went of the air, due to poor viewer response.
"SDCK is past and we are looking at the future and our
future is bright,"said Ms Madhavi Mutatkar, president,
Zee TV.
The concept
of reality shows where there are no actors but real peopletrying
to do extraordinary things, has caught the imagination of
viewersacross the US and Europe. Shows like Survivor, Big
Brother, The Mole and TheJailbreak have been phenomenally
successful in the West. Sony EntertainmentTelevision has also
started airing Survivor for the Indian audience and ithas
raised visible curiosity.
PoW will
spearhead a Zee's endeavour to introduce a brand new programminginitiative.
This initiative encapsulates 17 new programmes to be rolled
outin the course of the next couple of months.
PoW, to
be directed by Vivek Agnihotri and produced by Zee Network,
is ashow based on testing the endurance level of an individual
as well as theirability to work collectively as a group. Nine
contestants will be chosenfrom across India on the basis on
physical and mental strengths and placedtogether for a stipulated
period of time in a camp. Based on the principlesof the armed
forces a prisoner of war is duty bound to escape. Similarly,escaping
from the camp will be the main objective of the contestants.
Zee TVis constructing a set exclusively for P.O.W at EsselWorld
in Mumbai. Spreadacross 40,000 sq feet, this will be the largest
set for any television showin India. The set will be open
to EsselWorld visitors when the crew will notbe shooting.
"The show will be available both on TV and the Net, making
it atruly convergent product," says Mr Partha Pratim
Sinha, Seniorvice-president, marketing, Zee TV. The show will
be supported by aninteractive Website which will provide streaming
content on developments atthe show.
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