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No takers for low-budget fare
Ever since Mumbai police arrested some blue film
racketeers, known in film parlance as the makers of bits,
the distribution and exhibition of small-budget films has
come to a stand still, according to Popatbhai of Shri Padmavati
Pictures. His last release Kali Ki Saugandh, starring Dharmendra,
was a miserable flop. He had bought two other films of this
genre but he is afraid of releasing them because these films
too would meet the same fate at the box-office.
According to Popatbhai, these films used to be made on a shoe-string
budget in the range of Rs 10 lakh to Rs 20 lakhs. Two years
ago, this new trend in the production of such films began
and was in full swing because the distributors, who bought
such films at as low a price as Rs 1 lakh to Rs 3 lakhs per
territory, used to interpolate them with bits
which were freely available.
The C grade cinema owners, either in the mofussil
or semi-urban areas in remote corners, or even in some city
areas, found these films a blessing in disguise as they fetched
housefull collections. These films were never advertised in
newspapers since putting posters outside the cinemas was was
more than enough to attract youngsters.
Munnibai, which did business worth crores of rupees in the
northern circuit, encouraged a lot of small budget film producers
to make such films. Now, all this has stopped. Exhibitors
have stopped showing such films and distributors have stopped
buying them.
Life after the raids
A cinema house in red light area of Mumbai which used to show
such films with interpolated sex scenes without any fear was
raided by police three months ago and the license of the cinema
hall still stands cancelled. In Mumbai, it has become difficult
to release such films because the Brihanmumbai Municipal Corporation
has imposed a ban on the display of posters in the streets.
Hence, there is no chance of knowing which sex film is about
to be released. Even those distributors, who have bought such
low budget films, are not releasing them, because, minus the
bits these films have no market whatsoever. Bhai
Thakur could not collect more than 27 per cent business. The
reason for it is that films of this type have neither good
content to hold audience attention for three hours nor are
they technically perfect since they are completed within ten
days or so.
Ambedkar film, a winner
The film business community which shied from acquiring a film
like Ambedkar is now surprised that the film has done very
good business in Mumbai, surpassing the collections of new
commercial film releases like Ghaath and Snip. It collected
80 per cent in the city, while in the suburbs it collected
70 per cent.
The film, directed by Jabbar Patel, is released through Shringar
Films by Bhagyashri Films, who have bought the film.
Jwalamukhi does well, too
Jwalamukhi is yet another small-budget film which has given
good share to its distributors, according to Popatbhai. The
film was bought for Rs 20 lakhs but it has already covered
half of its price in four weeks. Despite Ramzan, the film
collected Rs 95,000 from the Moti cinema. A Mithun Chakraborty
starrer, it has a good musical score by Anand Milind.
Meerut downs shutters
While the cinemas in Maharashtra did not proceed on even a
one-day token strike to protest against cable piracy, 18 cinemas
in Meerut downed shutters for three days to protest against
the governments failure in curbing cable piracy. These
cinemas re-opened only when the Uttar Pradesh Government initiated
stringent action against cable operators who screened films
illegally. The government raided several cable operators and
found irregularities. The government licensed 125 cable operators,
but in reality more than 140 were found operating, giving
13,000 cable connections against 8000, the number the cable
operators had mentioned. The government issued orders banning
local news broadcasts and telecast of films and cable advertisements
on all networks. This has angered the cable operators, who,
in turn have gone on strike to protest against the governmental
action.
MSM
Desai
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