| |
A
new world of entertainment
Just how far the term entertainment has stretched beyond
one’s imagination is evident as soon as one steps into
the sprawling R
World Multiplex complex in Gandhinagar, a half hour’s
drive from Ahmedabad. The complex which was inaugurated on
Diwali Day with Aditya Chopra’s Mohabbatein, is spread
over 12 acres, houses three cinema houses and can pack in
as many as 1500 people at a time. The spacious parking lot
can accommodate 400 cars. The three screen multiplex boasts
of screens that have been specially imported from the UK.
The Sony dynamic digital system on an 8-track format match
with the JBL speakers has been specially imported from the
US. The digital projector installed in the complex makes it
possible to view the same film on all three screens simultaneously.
There’s a VIP lounge that affords the very important
people complete privacy and ‘Love Seats’ to give
couples a feeling of intimacy. This is like no cinema hall
you have seen before.
Entering
the futuristic complex is an experience in itself. As you
pass into the spacious foyer you’re greeted by laser
lights and state-of-the-art digital displays. Huge television
monitors positioned at the top, screen popular TV programmes.
Inside the hall neon lights streak across the high ceiling.
Small laser star lights keep changing colour under your feet.
The walls are brightly coloured. And watching a film in these
rather unusual surroundings is a treat.
If you’re
not a film buff, there are bowling alleys, a cyber cafe, virtual
reality games, a music store and a gift shop, food courts,
Go Karting, kids’ screen, bumping cars and many such
entertainment avenues to keep you delightfully busy the whole
day without making too big a hole in your pocket.
Raj Multiplex
Pvt Ltd., who are the driving force behind this entertainment
avenue, have been into exhibitions for the last 25 years.
It is their years of work and feel for the business that has
culminated in a multiplex that is the first of its kind in
Asia. "We were very confident it would be a success from
the very first day. There is no other way to lure people who
are hungry for entertainment," says Ajay Chudasama, the
Managing Director. When quizzed about the total investment
on the infrastructure, he admits that costs had crossed the
Rs. 25 crores mark. But he insists it is worth the expenditure.
His experiment has certainly come as a blessing to producers
and the distributors who have for years now been complaining
about the lack of modern exhibition avenues and we hope it’ll
set the trend for many such multiplexes in the days to come.
PN
TOP
|
More>>>
 A
new world of entertainment
Happening:
Show for a cause
The
6th Calcutta Film Festival OF SIGHS AND SURPRISES
12th
Adventure Festival wows Calcutta
|
