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Prasar
Bharati, Ford to fund PSBT
Prasar
Bharati Corporation (Broadcasting Corporation of India) and
Ford Foundation have joined hands to fund the initial corpus
for the recently set-up Public Service Broadcasting Trust
(PSBT). The trust has been set up as a third party financier
of quality films in India, mainly documentaries.
Prasar Bharati has also guaranteed a weekly slot on Doordarshan
for the telecast of the films financed by the Trust. Initiated
by the well-known TV commentator and documentary film-maker
Rajiv Mehrotra, the trustees of PSBT include well-known filmmakers
Mrinal Sen and Adoor Gopalakrishnan, actress Sharmila Tagore
and managing director of Discovery Communications India, Kiran
Karnik.
The trustees have been chosen on the basis of their commitment
to good cinema, standing in society and obvious lack of vested
interests, said Karnik. The activities of the trust will be
transparent and its accounts will be put up on the Net, he
said. To enable impartial evaluation and to avoid aspersions
of nepotism, the trust has decided that no relative of the
trustees will be entertained, he added.
According to Karnik, the trust has been set up to address
the scarcity of short film production houses in India, lack
of objective evaluation process in the existent funding mechanism
and to encourage good filmmakers who are forced to compromise
on quality for paucity of funds. The trust will also promote
film-appreciation through books and talks on the subject by
eminent persons in the field.
Though the trust expects to keep its doors open for all creative
people in the future, at present it will finance only those
who have won some national award and graduates of FTII (Film
& Television Institute of India), Jamia Millia etc whove
shown commitment to film-making by taking those courses.
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