|
B4U
will beam movies on Doordarshan
| According to the new agreement between DD and B4U, the
latter is not expected to pay any minimum guarantee (MG)
to DD. The agreement also clarifies that no bank guarantee
is required from B4U |
B4U, which has a vast collection of Hindi films, has entered
into an agreement with Doordarshan to air its movies on DD’s
National (DD1) and International (DD World) channels.
According to the deal signed recently, B4U movies will be
aired on DD, every third Friday of the month and also on all
national and gazetted holidays. The movies, shown under a
slot titled B4U Movie of the Month, will be aired at 10 p.m.
For the
past several months, Doordarshan was finding it difficult
to get good (read mega) movies for telecast on its channels.
NFDC, which still markets the feature films on DD, was the
sole agency which provided films to the national broadcaster.
But NFDC’s repertoire of lacklustre films did not give
leave much choice for DD. Moreover, when DD’s contract
with private marketing agencies like Creative Eye expired,
the network’s dependency on NFDC increased.
It may be mentioned here that Creative Eye earned as much
as Rs. 1.25 crore per movie for DD, when it marketed films
like Sholay and Tezaab for the national broadcaster. These
companies also paid a huge amount - in some cases more than
Rs. 1 crore, as minimum guarantee (MG) to DD.
But according
to the new agreement between DD and B4U, the latter is not
expected to pay any minimum guarantee (MG) to DD. The agreement
also clarifies that no bank guarantee is required from B4U.
The marketing
of feature films will be done by B4U and not by DD and the
revenue will be shared equally (50:50) by DD and B4U.
That
means, it is entirely upto B4U how much revenue it finally
generates for DD. For the latter, revenue sharing is the only
way to profit from the agreement.
It is no doubt an achievement for the Kishore Lulla promoted
B4U, which has a library of over a 1,000 Hindi movies. With
this agreement, B4U is certainly going to extend its brand
equity on a terrestrial network like DD1.
The movies
B4U is planning to beam on DD includes all Shah Rukh Khan
starrers including Baadshah and Dil Se and other mega movies.
But how far B4U could be successful in generating ‘mega’
revenue for DD still remains to be seen, especially when the
first movie marketed by B4U on Dassera Day on DD-1 generated
just Rs. 30 lakhs for DD.
Amitabh Parashar
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