|
ATN Music is back
on air after five years
The
Thaicom-3 satellite based ATN Music is back after five years.
The entertainment-packed ATN Music is the very first satellite
channel in India. The premier music channel of the country
has restarted regular programming thereby bringing this popular
music channel back to the small screen of music lovers, according
to a press release issued by the channel. The channel was
launched in 1991 much before any other channel started beaming
programmes and soon ATN music rose to become the country’s
first music channel.
However,
due to a downturn in the market in 1995-96, the channel could
not come out with the planned public issue of Rs 250 crore.
The equity based business plan without any institutional debt,
therefore, became unviable. ATN was also unable to service
the short-term debts obtained before the public issue was
planned and the channel had to suspend its operation.
Almost
all claims made by the creditors have been settled favourably
out of court and repayment moratoriums have been signed. This
enabled ATN Music to relaunch its operations and regain its
pre-eminence as India’s No 1 music channel. In this connection,
V Modi, representing Powerpack Finance & Sterling Investments,
one of ATN’s main creditors who have settled out of court,
said that they have full faith in Sidharth Srivastava of ATN
Music.
Srivastava’s
pioneering experience will be invaluable in combating the
current spate of competition from a host of music channels
by creating innovative programming and marketing strategies,"
Modi said. "We are certain to break even in the very
first quarter since ATN has a very powerful brand recall.
Just a couple of years back it’s ratings were twice that
of all other music channels put together," said Srivastava,
who heads the ATN Music channel.
More
News>>>>
 B4U
will beam movies on Doordarshan
DD
likely to telecast CNN programmes from Nov 1
AXN
institutes award for domestic cricketer of the year
Kaun
Banega Crorepati in the battle for mega game show ads?
Gramophone
to offer customised music at Hamaracd.com
“We
are not fly-by-night operators”
How
to become a Dus-crorepati
Cable
operators threaten strike or litigation
Malaysian
sets 104-hour deejaying record
MP3.com
puts away money for potential legal disputes
Finally,
there’s a biz like show-biz
Channel
[V] head quits, to set up a broadband venture in the US
Virgin
Records to launch Bhoomi by November-end
TOP
|
