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Virgin
Records to launch Bhoomi by November-end
Virgin Records India will be launching its latest album Bhoomi
by the end of November. The album will consist of folk songs
in seven Indian languages. Ustad Sultan Khan and Shubha Mudgal
will be among the key artists on the album according to Atul
Churamani, Director, A & R and Marketing, Virgin Records
India.
The album will be produced by Virgin and will be distributed
by BMG Crescendo. This is part of the marketing arrangement
between Virgin Records and BMG Crescendo for the Indian market.
This would allow Virgin to focus all its efforts only on production
and creation of music. On the anvil is also a theme revolving
around the revival of the disco era. The company has already
tied up with Pepsi for this according to Churamani.
The video for the album will go on air across all music channels
in the third week of November. "We will be airing only
the Rajasthani folk song sung by Ustad Sultan Khan,"
said Churamani. The company will later run two promos for
the other songs in the album.
While the Indian folk songs will be the base of the album,
it will be backed by Western instruments. The album will have
songs in Rajasthani, Brijbhasha, Gujarati, Marathi, Bengali,
Assamese and Hindi. The final mixing for the album will be
done at Rearwood Studios, London. The company is also looking
at Japan as a market to launch the album. The company is also
on the look-out for a possible corporate tie-up to promote
the album according to Churamani.
Churamani said, "We are targeting the music listener
who likes good, mature music and it does not fall strictly
in any conventional category." Virgin Records is not
ruling out the possibility of launching a similar album in
the South Indian languages according to Churamani who said
that the company is planning a project in the four South Indian
languages.
K G
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