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Technology
Screen - The Business of entertainment

Tech Briefs

Net plays ball with music giants
Several big Internet companies have signed curious webcasting and download retail deals with the Recording Industry Association of America and the major labels over the last few months. The agreements — which don’t appear to be big revenue-producers for the Internet companies — have given a new twist to that old adage, “publish or perish.”

In these cases, the prevailing belief among digital music companies is a fear that if they don’t cooperate with the music industry now — when new business models are still in experimental stages — they will be left out in the cold down the road. The latest to jump into the fray is Lycos, which will now sell BMG downloads. Lycos will offer 100 singles and albums, with prices ranging from as low as $1.98 for singles to $14.98 for CDs.The hook is that the music will only be available in a digital-rights management system that takes multiple steps to download, install, and listen. Previous deals — such as ones by Sony Music, EMI, Universal and Warner Music — have been criticized by music pundits who are skeptical that consumers will pay retail prices for digital music.

But the digital music companies might be looking at other situations to motivate them in these deals. It might be a coincidence that the music industry hasn’t reached settlement agreements with Napster and MP3.com in their copyright infringement suits, but the fact remains that both companies struck out on their own without the approval of the major labels.

Canadians go soft on sharing entertainment

After the iCraveTv.com fiasco, Canadians have gotten a little softer when it comes to “sharing” entertainment. As the Napster case progresses through the court system (and yes, we are all sick of the Napster case), small Canadian companies are sprouting up like weeds, trumpeting what they claim are solutions to the file-trading situation.

Of course, the “situation” as it stands now is that sharing files is legal. And who knows what the Napster case, and others, will bring. In the meantime, the Canadians are promoting ideas they believe will be great for consumers, protect the labels, and pay the musicians. Montreal’s Essentially Electronic offers local musicians the chance to post their music, which users can then download for a small fee which goes directly to the band.

The Future License of Intellectual Properties Registry is signing up independent bands for a similar peer-to-peer service, which would charge users on a per-file transfer rate. At Mondo-Live, users are invited to share songs protected by digital-rights management with their friends. The billing component of the system ensures that everyone along the line gets paid.

Apparently, Mondo-Live has been fielding calls from record labels that might be interested in using the service - although as any band can tell you, a call from a record label doesn’t always mean you’re about to get signed.

Micro-Euro music invasion

If video killed the radio star, Microsoft and Sony are hoping the Internet kills the television star (although those lyrics aren’t quite as catchy). Sony Music Entertainment Europe and Microsoft are partnering to develop a German streaming-music video channel set to launch in November. The rollout will happen in Germany, Switzerland, and Austria and be available through localized MSN and Sony Music networks.

It’s an interesting concept - but maybe a more important issue is the fact that Sony will be offering its own music content through its own network, which labels have said for months that they didn’t want to do. It’s just a foreign release, but it could be a test to see if people will actually go directly to the label for their music.

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