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ILI
Tech to launch interactive channel
Bangalore-based ILI Technologies (P) Ltd is launching an interactive
advertisement television channel in India, according to the
company’s managing director B.R. Badrinath.
Badrinath said that prior to the nationwide introduction of
the channel, the company would run a two-month pilot in Bangalore
starting from November. Post pilot, the channel would be launched
in Mumbai, Ahmedabad and Delhi.
He said the company would make the channel national by March
2002 with 2,300 studios (of 150 sq. ft. each) besides an equal
number of call centres. To this end, currently, the company
was in talks with various FMCG firms, consumer electronics
durable manufactures and marketeers, besides cable TV operators
and CATV head-end firms, Badrinath said.
In Bangalore, the channel would have 30 studios (five initially)
and equivalent number of call centres. Each studio would require
an investment of over Rs. 10 lakh. All these small studios
would be connected to a main studio while call centres would
be connected to a hub. "Each metro will have a hub,"
he said.
Badrinath said to set up the pilot in Bangalore the company
would pump in over Rs. 15 crore -- raised internally -- while
to part-fund other expansions, the company would go in for
venture capital funding. "We are currently in talks with
two VC firms in India and Singapore and the deals are expected
to be closed by October," he said. ILI Technologies had
recently hired a consultancy to value the company and a formal
valuation report was expected within a month," he said.
He said the channel would air interactive ad-based -- area
specific -- programmes three hours a day. In Bangalore, the
company would take care of the logistics directly while in
other metros it would be a mix of direct and franchise basis.
Badrinath said ILI Technologies would facilitate detailed
data on buying habits and customer tastes to advertising agencies
and marketers.
To this end, the company was currently in the process of designing
a vortal cum portal."We will also provide links to other
related portals and to this end we are currently in talks
with various portals," he said.
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