| |
JobStreet.com to
offer content to TV channels
Zee Online job search continues to be hot, but there are some
related areas which are emerging as even more challenging.
Of the two job Websites - Jobsahead.com and JobStreet.com,
one is going the new way. Realising the potential of the new
areas, JobStreet.com is making an entry into ventures such
as offering content to television channels and branching out
into learning and enhancing skills.
N. Muralidharan, Managing Director and Vice President, JobStreet.com,
said that JobStreet.com has tied up with TMG Enter, the only
channel in India dedicated to technology. Explaining how the
tie-up with TMG will work, he said JobStreet.com would sponsor
a programme on jobs called Breakthrough on the TMG channel.
That is, JobStreet.com will partly provide the content for
Breakthrough.
The content offered by JobStreet.com includes job tips and
information on companies looking for candidates. On being
asked about the investment that JobStreet.com is putting into
the TMG channel programme, Muralidharan said the tie-up with
TMG is a commercial deal, whereby JobStreet provides content
and pays for the airtime cost on the TMG Enter channel. Apart
from the TMG deal, JobStreet.com is also planning to enter
newer areas such as learning. Said Muralidharan, "Even
as jobs would continue to be a hot area like food, we’re
looking at related areas now."
To add value to online job search, companies must look at
the area of learning, particularly online learning and providing
database for the same. The plans in this area have not been
firmed up yet. "We don’t mind going for an acquisition
if a company is ahead of us in that area," he added.
Among the Website’s other plans are expansion of the
Indian market and entry into China, US and Europe. JobStreet.com
is about to sign up the deal for its second round of funding
of around $10-12 million. Of that, 30 per cent will be used
for the India-specific market. Once, the second round of funding
is through, the Website will get into the act of planning
its IPO, which will most likely be listed either on the NASDAQ
or the New York Stock Exchange.
Nivedita
Mookerji
More
News>>>>
 Television
cannot be wished away, Jaitley tells film industry
Discovery
brings dinos to television
Sony
enters Africa, Australia markets to take on Zee TV
Testing
time for Ganesh Bhakts
Lata
Mangeshkar joins the B4U board of directors
ETC
Channel Punjabi bags Gurbani rights for 11 years
Sanskar
channel may be launched in Calcutta soon
TMG
introduces IT programme in Hindi
B4U
Music, movies on Pehla digital platform
Rivals
see merger approval if EMI-Time Warner sells Virgin
MP3
sites see ad revenue jump thanks to Napster
Nazara.com
ties up with several dot coms
TOP
|
